Branding and Graphic Design Case Studies from Sable&Hawkes
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Project deliverables: Branding, logo design, brochure, advertising, events and launch materials
“Sable and Hawkes really delivere on our new branding. They identified the strengths of the brand by talking to staff and a range of key stakeholders. They checked their findings and tested the messages at every stage and were meticulous in planning their approach. In sharing their ideas and plans clearly it really helped us “own” the new messages and feel confident that we have a solution that everyone would get behind. It has been a pleasure to work with Sable and we are delighted with the work they have produced.”
Nick Foster – Head of Commercial Operations, Optibrium
Asteris was a breakthrough app for the pharmaceutical drug discovery sector. Sable and Hawkes challenge was to give the new software a name, write a brand strategy including positioning statement, vision, mission and values, key messages and elevator pitch writing and then deliver a new visual identity and graphic design support to create the marketing communication materials to launch it.
The business challenge was to do all of this with a software service that had no track record and market that to a highly saturated market, from launch with a small budget and in less than four weeks.
After a supercharged research and concepts stage we came up with a variety of brand positioning statements which were explored with the client and friendly customers until we settled on one central brand position: Freedom to Explore.
Using the core brand position we delivered a new logo and graphic system distilled from three elements; the name, letter ‘A’, and an atpyical shape for chemical compounds. The logo design then linked these ideas together.
We then used creative graphic design to deliver a full visual identity toolkit, brand guidelines, company and product brochure, advertising and event materials, website and sales literature.
