Branding and Graphic Design Case Studies:
Project deliverables: brand positioning, strapline, visual identity, guidelines, brochure, advertising, illustration
We complete branding and visual identity project for one of the countries fastest growing and most successful law firms, Mills & Reeve. We started by researching, interviewing and then crafting a new brand and positioning strategy for the firm including new strapline, key messages, positioning and elevator pitch.
We then followed this with an 18-month graphic design programme where we created a new visual identity to carry the new brand, based on the illustrations of Fernando Volken Togni.
A highly distinctive identity for the legal sector, unique in the legal top 50 the new look was supported with an illustration and icon library, copy writing and editorial from our in-house team and a clear set of identity guidelines.
The new visual identity was supported with a new website and complete set of graphic design products including recruitment advertising,internal and client magazines and advertising, exhibition design and advertising campaign.
