Adrian

Colour me bad – Colour me good Colour is of course all around us, and right from the very earliest stages of our cognitive development… Read More »A mini blog on the meaning of colours

Fer FF Fer FF Fer FF Fer FF Fer FF Fer FFFer FF File Formats … As a design studio we frequently get asked by… Read More »A simple guide to graphic file formats for marketers

How to write me up good Good copywriters are, and always will be vital to the business of design, marketing and communication. So what makes… Read More »A quick guide to better business copywriting

So Alan, what’s the big idea? On the high street today there is an excellent example of how a single strong, ‘big’ idea, can create… Read More »Positioning explained…

From the ripe old age of five, my neice supported Arsenal… She wouldn’t go anywhere without her red scarf, slept in her number ten shirt… Read More »A short guide to building customer loyalty

Go on, believe in me … you know you want to Given how difficult it has become to generate a sustainable competitive advantage through product… Read More »What is the purpose of branding?

Who said that? A communications audit is a systematic research method to identify the strengths and weaknesses of current internal and external communications activities. Done… Read More »A marketing consultancy guide to running a communications audit

We’ll be brief … Creative projects are by their nature evolutionary, and what you start with may change and develop. To optimise the creative outcome,… Read More »A graphic design agencies guide to writing a creative brief

The 4Ps and the super markets of the high street When I heard the news of the Asda/Sainsbury’s deal I didn’t initially think much of… Read More »Marketing’s 4P’s applied to the big 5 supermarkets

Another Bhuna if you would chap … I write a lot on brands, I work with them and I advise clients on how to understand,… Read More »A great branding lesson from ordering a curry