Follow this simple guide to get the most out of your agency client relationship
When you been working and delivering as a professional graphic design studio for over 20 years like we have, you do tend to have a view of what makes and maintains a successful client agency relationship.
As an agency, these are our seven rules for a happy client/supplier life:
Clear expectations
Setting clear goals and establishing expectations on both sides is critical and should be in place from the outset.
Proactivity
A good agency is a proactive one. We always try to anticipate any problems or challenges that the project may encounter, in the short and long term.
Transparency and good communication
A good relationship requires mutual respect and two-way communication so that everyone feels included, valued and informed.
Let us be a partner, not a supplier
The more you as a client can let us, the agency, ‘in’, the better. An effective partnership needs to be exactly that – a mutually beneficial arrangement with a shared goal and sense of shared success.
Utilise expertise
A successful relationship is built on mutual respect for the skills and expertise of each party.
Make room for creativity
Every project needs a clear brief to direct the creative process and establish criteria for success. But a good brief will not stifle the creativity of an agency.
Take your egos out of the equation
A successful partnership requires compromise and objectivity, with the end goal and user as the central concern.
Sable&Hawkes are a graphic design company that works across print, digital and social media. We use branding, graphic design, advertising, illustration, copywriting and marketing strategy to help our clients win more work, find and recruit better people and inform, involve and motivate their staff.